Grupo Ayserco – Baselworld Basilea

About This Project

Stand of 120sq constructed in Baselworld for GRUPO AYSERCO, distributor of the most prestigious brands in watchmaking design.

We took benefit of the heights made to be able to show the brands logos leaving on the floor a wide space to create a big social area and using the perimeter for fashion, modern and functional display cases with its own system of directly lightening.

We designed a stand to take maximum benefit of the open space area to permit much functionality on the commercial area and the bar, and the maximum occupation of the space on the higher part where you can get the brand claim and a great lightening.

We complemented it with indirect lightening created with the big lightboxes from the backwall.